8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content
Learn the SEO & AI best practices that can help get your website to the top of Google and other search engines.
This post was sponsored by The Nine. The opinions expressed in this article are the sponsor’s own.
How do you ensure your website ranks ahead of the competition?
What hurdles could be causing you to rank lower than you’d like?
As a professional marketer, you understand how vital search engine optimization is.
By optimizing your site, you can improve your search engine rankings, increase traffic, and increase revenue by getting ahead of your competition with an in-depth SEO strategy.
But sometimes, there can be minor hurdles, such as execution, that can drop your location on search engine results pages (SERPs) by one or two positions.
After working with hundreds of websites, we’ve found that two things should be critical in your SEO process:
- Targeted SEO.
- The best possible technology stack in the industry.
How To Rank Higher On Google
- Start With Targeted SEO & Keyword Research
- Technical SEO Work
- Site Structure
- Page Speed
- Locate & Solve Index Coverage Errors
- Server Errors
- Implement A Trusted Tech Stack
- Track Your Results
We want to show you how targeted SEO works and the best practices for partnering with experts to achieve higher rankings.
1. Start With Targeted SEO & Keyword Research
Your website is only as good as its keyword research.
You know the power of a proven process. So let’s talk about the proven technique of Targeted SEO.
What Is Targeted SEO?
Targeted SEO refers to the practice of optimizing your website’s content and structure to attract a specific audience of potential customers who are looking for businesses like yours through search engines.
It involves using keywords, meta descriptions, and other on-page optimization techniques that align with the specific interests and needs of your target audience.
Targeted SEO is a practical solution that can morph into your specific SEO goals and targets.
The key to successful targeted SEO is understanding your audience’s search intent and behavior.
This means knowing:
- Which keywords your audience uses when searching for products or services.
- What questions your target audience frequently asks.
- What type of content your audience prefers.
By incorporating this knowledge into your SEO strategy, you can create a website that is tailored to the needs of your target audience, resulting in:
- Higher search engine rankings.
- Increased traffic
- Higher conversion rates.
What Is On-Page SEO?
Knowing and utilizing your audience’s keywords, questions, and preferred content types in the form of front-facing web content is often referred to as On-Page SEO.
On-Page SEO ensures your website is optimized for search engines and provides a great user experience.
It also includes the creation of new content based on your content strategy, which should center on skyscraper-style content and hub-style content.
These elements work together to increase organic search visibility and improve rankings.
Your goal is to not only boost your rankings but also engage customers and create lasting relationships with them.
How Do I Do Targeted SEO?
Start by:
- Determining top keywords based on keyword research and insights about primary services. (Yes, this works for ecommerce sites, too.)
- Developing three to five analysis groups based on top keywords in Market Brew (an amazing tool in our tech stack that models search engines like Google). More about that below.
- Applying Market Brew prioritized action steps to your landing page or website.
At The Nine, we use data and expertise combined with in-depth conversations with you and your team to uncover and locate those keywords for you.
Now that you have your targeted SEO keywords, it’s time to make sure your website is ready to go from a technical standpoint.
Each of the following areas is a key pillar of SEO execution.
2. Technical SEO Work
Technical SEO is the process of optimizing your website and server architecture in a way that enables search engine spiders to crawl and index your site more effectively.
By focusing on technical SEO, website owners aim to improve their organic search ranking by ensuring that their site can be more easily and accurately understood by search engines such as Google or Bing.
Some of the key aspects of technical SEO include:
- Improving website speed and load times.
- Implementing site security measures like HTTPS encryption.
- Optimizing website architecture and navigation
- Ensuring website code is clean and compliant with recognized web standards.
Other important technical SEO factors include:
- Using structured data.
- Ensuring mobile-friendliness
- Managing XML sitemaps and robot.txt files
- Making sure that pages are appropriately tagged with header tags and meta descriptions.
First up, audit your site from top-to-bottom, identify any technical issues that are preventing your website from achieving its highest potential, and create strategies to fix them quickly and efficiently.
A list of technical issues could include:
- Not having HTTPS encryption.
- Not having header tags (H1) and meta descriptions.
- Having a website that is not mobile-friendly (doesn’t adapt to screen size).
- Having duplicate pages or content on your site.
- Using oversized images and video that slow loading speed.
- Having unused JavaScript files that slow loading speed.
Perform your next technical analysis the easy way when you optimize your website with The Nine.
3. Site Structure
Next, make sure your website and internal linking structure maximizes search engine performance.
Create an ideal page hierarchy that is easy for crawling bots to understand.
4. Page Speed
Slow-loading pages can be detrimental to the success of websites.
To rank higher, you’ll need to optimize the speed of all pages on your site by:
- Minifying code.
- Leveraging browser caching techniques.
- Optimizing images.
- Optimizing videos, and more.
Learn more about how to optimize your page speed with The Nine.
5. Locate & Solve Index Coverage Errors
Identify any errors or difficulties Google may have encountered while trying to crawl or index content so you don’t miss out on crucial opportunities for visibility in SERPs.
Here is what it looks like in Google Search Console:
6. Server Errors
If there are server-related problems that prevent web pages from being indexed correctly, take care of it swiftly so nothing gets lost in translation with crawlers.
Again, Google Search Console can provide you with the information below:
7. Implement A Trusted Tech Stack
At The Nine, we use a variety of SEO tools to improve our website’s visibility and organic search rankings.
Among these tools are:
- Google Search Console.
- SEMRush.
- Market Brew.
These tools give us an edge in improving website visibility, identifying top-performing keywords, and staying ahead of the competition.
What Is Market Brew?
Market Brew is a search engine that was built to model other search engines. That means we can effectively create a Google simulator to test optimizations and forecast SEO rankings.
It’s the most sophisticated SEO software platform on the market.
It can identify statistical discrepancies between your website’s landing pages and those of higher-performing sites. With this information, we can provide precise predictions regarding your search engine rankings, empowering you to stay ahead of your competitors.
Market Brew’s search engine models allow us to analyze your site like no other SEO tool.
Here at The Nine, we work with the best. With Market Brew in our tech stack, we can provide our clients with the best optimization strategy.
How To Use Each Martech Tool In Your Strategy
You can easily and efficiently build a Targeted SEO strategy for your priority keyword(s) and landing page that relies on SEO intelligence from AI tools, like Market Brew.
For each Google algorithm analyzed by the tools in your stack, you can:
- Evaluate your landing page.
- Evaluate each competitor’s landing page in those same search results.
- Determine the competitor landing page performing the best in that algorithm.
- Discover the differences between your landing page and the outperforming landing page.
- Make optimizations to close this statistical gap.
- See the new forecasted ranking position.
The downside is that creating and analyzing current Google algorithms can be time-consuming.
Working with The Nine can give your strategy access to this valuable information.
Our services go beyond using advanced SEO tools. Our team is considered one of the top SEO experts in utilizing these new tools and will work with you every step to ensure you leverage the most out of this technology advantage.
How To Access Market Brew At A Fraction Of The Cost
Although Market Brew is considered the most sophisticated SEO tool available in the market, major brands have had a considerable advantage over businesses with smaller budgets, as it traditionally comes with a higher minimum commitment.
With The Nine, there is a way to access this top-tier software and compete with industry leaders.
The Nine benefits from a reduced cost due to leveraging the scale of its business with Market Brew. As a result, The Nine can offer you access to the powerful Market Brew search engine modeling platform at a more affordable price.
By taking advantage of its scale and negotiating power, The Nine can offer smaller packages of Market Brew’s platform to its clients, creating a vast opportunity for businesses that would otherwise be unable to access the most advanced SEO software on the market.
These powerful AI-driven insights enable businesses to capitalize on opportunities and take advantage of the latest strategies for success in today’s competitive landscape.
Market Brew also enables our team to offer comprehensive reports of website performance. With these advanced insights, businesses can invest in advanced search engine optimization without feeling overwhelmed.
8. Track Your Results
We understand the importance of measuring SEO rankings over time, so each month, you should track your analytics by:
- Updating your average placement for your targeted keywords.
- Analyzing your SERP locations and snippets to understand your level of success.
This way, you’ll always be on top of your SEO rankings.
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