Social Media Calendar FAQs

What Is A Good Social Media Calendar?

When choosing your social media calendar, prioritize the features your team will need most. We recommend looking for one that lets you organize, plan, schedule, and publish in one tool since it cuts down on time spent, and errors made manually moving content.

How Do I Create An Engaging Social Media Calendar?

The best engagement tactic is knowing what your audience wants and is interested in and posting that when they’re online.

Beyond that, take advantage of different post formats, especially those with multimedia that grabs attention.

How Much Is A Social Media Calendar?

How expensive is a social media content calendar? You can find an effective option no matter what your budget.

Who Can Use A Social Media Calendar?

Anybody creating social content whether for a business, media company, or a serious blog should consider using a calendar.

• Marketing teams: Marketing campaigns often have many moving parts, including social components. Keeping teams organized and ensuring everyone involved in a project understands the social promotion schedule is critical.
• Small businesses: Staying organized with a calendar makes saving time and consistency much easier. Optimizing time is vital for small businesses where resources are limited.
• Consultants: Getting all of your clients organized with their own calendars can help tame the chaos of managing multiple accounts.
• Media companies: If you’re creating editorial content, it’ll need social media promotion. Keep it all together on your calendar.
• Bloggers: If your blog is your business, you don’t have time to waste with dysfunctional tools. Make sure every post gets promoted on your calendar.

How Often Should You Share A Single Piece Of Content?

We recommend sharing a single piece of content on social media more than once.

While an accurate answer to this question is “it depends,” when we researched many different social media posting schedules, we found the following formula increased traffic to the content from social media by nearly 200%:

• Facebook: 3 times over one month after posting
• Twitter: 15 times over one month after posting
• LinkedIn: 3 times over one month after posting
• Pinterest: 3 times over one month after posting

How Often Should You Post To A Single Social Profile?

We researched how often to post on social media and discovered optimal posting schedules:

• Instagram: 1-2 posts per day
• Facebook: 1 post per day
• Twitter: 15 posts per day
• LinkedIn: 1 post per day
• Pinterest: 11 Pins per day

How Often Should You Post Daily, Weekly, & Monthly To Each Social Profile?

The research above can help you understand how often to post to each social profile on a daily basis.

Applying those lessons, this is how often to post to a social profile each week:

• Instagram: 7-14 posts per week
• Facebook: 7 posts per week
• Twitter: 105 posts per week
• LinkedIn: 7 posts per week
• Pinterest: 77 Pins per week

This is how often to post to a social profile each month:

• Instagram: 30-60 posts per week
• Facebook: 30 posts per week
• Twitter: 450 posts per week
• LinkedIn: 30 posts per week
• Pinterest: 330 Pins per week