Google has updated some of the reporting within Google Search Console to break out the differences between Merchant listings and Product snippets. You can see the difference in performance between how your search results do between Merchant listings and Product snippets now in Search Console.
This was updated from the original Merchant listing Search Console reporting launched last September.
The new Merchant listings and Product snippets search appearances can be viewed in two places in Search Console:
- Merchant listings and product snippets reports as an overlay on top of the report charts
- Performance report in the search appearance tab or through a filter
Here is a screenshot of the performance report showing those two appearance filters:
Here are those tweets announcing this change:
In September, Search Console launched a new report named Merchant listings, that allows you to check the validity of your product offers for merchant listings experiences. This came in addition to the Product snippet report. Read more at https://t.co/A83TSa4zSb 🧵1/3
— Google Search Central (@googlesearchc) March 27, 2023
Today, we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets. These appearances let you see how many impressions and clicks you get from those experiences. 🧵2/3
— Google Search Central (@googlesearchc) March 27, 2023
Those SEOs and site owners that deal with products are super happy about these changes.
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