Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th. The spooky thing is that we saw the same issue exactly the same date and time last year - I am not kidding (deja vu).
The disapproval and suspension notices are specific to either/or circumventing systems and malicious software notices. It seems like these may be done in error, but Ginny Marvin, the Google Ads Liaison, said she is investigating.
Ginny Marvin from Google did say Google is rolling out a fix last night, she wrote, "The issue has been identified and a fix is rolling out. No action is needed on your part for those affected. We apologize for the inconvenience and appreciate your patience."
The issue has been identified and a fix is rolling out. No action is needed on your part for those affected. We apologize for the inconvenience and appreciate your patience.
— AdsLiaison (@adsliaison) February 15, 2023
Here are some of the complaints on Twitter and there are numerous complaints on the Google Ads Help forums as well. There are just too many complaints to post them all here, so here is a sampling.
Anyone else getting hit with a wave of Google Merchant Center and Google Ads accounts disapprovals, in the last hour?
5 GMCs and 4 Ad acctsSome of these accounts have been running with same site for year (sites built on Shopify, WordPress and custom).#googleads pic.twitter.com/G84Rm1ks4w— Lior Krolewicz (@yaelconsulting) February 14, 2023
I'm not aware of a broader issue right now. Pls DM details, thanks.
— Ginny Marvin (@GinnyMarvin) February 14, 2023
Hey @GoogleAds Is everything ok out there today? I just received multiple account campaign ad messages for:🟥"Not eligible Disapproved (Circumventing systems +1 more)❔ Is this an account-wide situation today? #googleads #ppcchat @rustybrick @sengineland @sejournal pic.twitter.com/Ba6fAe4ayO— Joe May (@JoeMayLI) February 14, 2023
Oh dear @GoogleAds @adsliaison We have had multiple accounts suspended in the last hour due to circumventing systems and malicious software despite none of that being true. Anybody else having that issue? Support are completely clueless but we have come to expect that.
— Jonni Lomax (@theblindking88) February 14, 2023
We're seeing these false flags across many of our client accounts, and our agency team at Google has confirmed that there's a system-wide issue that the engineers are looking into.
— John Horn (@JohnHornSG) February 14, 2023
Gunna cost them a lot of money, worse look with clients messaging me about the notifications thinking we’re black hat now 😑
— Mktg4TheFuture (@Mktg4theFuture) February 14, 2023
This @adsliaison
— Greg Finn (@gregfinn) February 14, 2023
It was a bug last year and Google fixed it within 24 hours. I wonder why a similar, if not the same thing, happened a year ago, and we are seeing it again.
Content Source: Seroundtable.com
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