Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another.
This question is addressed in the latest installment of the Ask Googlebot series on YouTube.
It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re at a disadvantage if they choose anything else.
However, Mueller confirms there’s no difference from one CMS to another when it comes to ranking signals. Read his complete response below.
A CMS Is Not A Ranking Factor
Google isn’t concerned with what’s going on in the back end of a website. What matters is the final result shown to visitors.
It’s not as though SEO is a proprietary formula that only one CMS developer has access to.
SEO isn’t a highly guarded secret either. As Mueller says, what works in search is well documented.
If you understand SEO fundamentals, you can achieve good results regardless of your choice of CMS.
See the full video below:
Content Source: searchenginejournal.com
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