New Google Ads features include a video ad creation tool and a central location for creative assets.
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
Google Ads Video Creation Tool
Businesses can create video ads in minutes using one of Google’s new templates.
The video ad creation tool has 14 templates to choose from, which are all designed around different objectives.
There are templates for highlighting products, promoting sales events, triggering app downloads, and more.
Creating a video ad is as simple as filling a template with images, text, and brand colors. You can also add music from Google’s audio library or an automated voice-over.
Add a Voice-Over To YouTube Video Ads
Using Google’s AI technologies, a new feature for advertisers converts text input into natural-sounding speech to overlay on YouTube video ads.
Google boasts that the voice-overs are “near human quality” and “optimized for advertising.”
You can access this feature in the Google Ads asset library.
Now every one of your video ads can have a voice-over, including ads that are already uploaded.
Automated voice-overs are available in English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish.
Google Ads Asset Storage
Google is introducing a centrally located asset library to improve how images and videos are organized, accessed, and created.
This feature is most useful for marketing teams where multiple members are collaborating on the same campaigns.
A centrally located asset library eliminates the need to upload assets more than once. You can access the same images and video across all campaigns.
This feature is available in Performance Max, Discovery, App, Local, Display campaigns, and some ad extensions.
Content Source: searchenginejournal.com
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