Google Local Service Ads Add New Impression Metrics

Google Local Service Ads Add New Impression Metrics For Advertisers

Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is "seeing impression share metrics in selected Google LSA accounts."

He shared this screenshot that shows these three metrics:

• Ad impressions: The number of times your ad appeared in search results during the selected date range.
• Top impression rate on Search: During the selected date range, the percentage of your impressions that are shown anywhere above results that aren't paid for.
• Absolute top impression rate on Search: During the selected date range, the percentage of your impressions that are shown as the very first ad in search results.

Here is that screenshot:

Ben Turner said these metrics "could be useful." He said, "metrics seem wildly different to an LSA ranking tool I briefly used," adding, "one of them must be off."

#LSA rolls out impression share metrics

Nice find @BenBGTDigital! cc @rustybrick ht @AnthonyHigman https://t.co/gfLA4enZTs

— Len (@lenraleigh) November 29, 2023

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