How To Let Google Know That Your Google Search, Discover & News Traffic Significantly Dropped?
On Friday, Google's Search Liaison, Danny Sullivan, said you can reply to a thread on X or post a help thread in Google's forums to let him know about sites that saw a significant drop in Google Search, Google Discover and Google News traffic recently.
It also seems that Lily Ray is building a Google Sheet with this data to pass along to Danny Sullivan at Google.
Sullivan posted on X, "If people want to share their sites adding to here or in the forums, happy to pass on. But the bug we found was resolved. We can look further at some of the examples, though."
This was in response to these posts:
10.6 million clicks to 0 overnight in less than 3 months. Just crazy.@searchliaison @JohnMu all of my inboxes are full of stories like these from publishers all over the world.Not just Discover but Top Stories too.I understand there were core updates and a glitch… https://t.co/ownYd9dhaW— Lily Ray 😏 (@lilyraynyc) November 17, 2023
Lily posted a form on her site that you can also fill out, which she said, "To everyone who messaged me yesterday regarding recent traffic drops in Google Discover, Top Stories, News etc. Please help me stay organized by filling out the below form. I am putting together something formal to send to Google."
Of course, sending Google your site doesn't mean you will see any benefit. I mean, here are some of the responses Danny Sullivan posted to some complaints already:
@searchliaison Hi again Danny!It looks like our site was ranking in the Taiwan version of Google. But the subfolder (/zh-TW) has now been deleted for 2 months. Is there any way to get Google to understand this and start to rank the content in the Swedish index? Thanks pic.twitter.com/efXTfdtU7I— Mobilanyheter (@mobilanyheter) November 16, 2023
On Monday (because it's the end of the day for me now, and I don't want have this lost), please do a fresh post and tag me in it. What I'd like to know is what were terms you were previously ranking for, and for what country/languages, and I'll pass that along so that we can…
— Google SearchLiaison (@searchliaison) November 17, 2023
John Mueller responded to a similar complaint on Reddit about an SEO doing SEO for 20 years and nothing is working recently anymore. Mueller wrote, "I'll go out on a limb, but this strategy sounds like even if things work out, you'll be back here with the next update." "I don't have a simple one-tip-that-SEOs-hate, but my recommendation (feel free to ignore) would be to take a step back and think about the kinds of sites that align with your interests, knowledge, experience, and which could give longer-term value to the web overall. Nothing will last forever, the web is constantly adjusting to new users' needs and interests, but still, there are things that will almost certainly be short-term-hacks (if you need to ask yourself "how long until Google notices", right?), and ways that at least have a chance of being longer-lasting," he added.
So I guess you can let Google know about your site to see if Google feels they need to make adjustments to their algorithms to better surface sites and the types of content you produce. I have no idea if it will make a difference but what do you have to lose at this point?
Update: Google said enough reports have been submitted:
Updating this: we have enough reports at this point. If we need more, we might create a form.We are looking into what’s reported to see if there are *general* improvements we can make; we are not making changes for particular sites (our systems don’t work that way), so if you… pic.twitter.com/PIEeNlqVxl— Google SearchLiaison (@searchliaison) November 20, 2023
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