Google Keyword Planner Stops Forecasting Individual & Ad Group Keywords
Google's Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that "few advertising were using" them, so they stopped forecasting this data as of the summer.
I am not sure if this is old news or not, at least, I don't think I covered it.
Ben Goldman posted about it saying, "Has something changed with the keyword planner? In the past, we would be able to see metrics associated with each keyword (including spend) when looking at forecasts, but now I'm only seeing the estimates by location. Curious why this has changed, or is this a bug?"
Ginny Marvin responded saying, "Few advertisers were using individual & ad group keyword forecasting in Keyword Planner so as of this summer we’re no longer maintaining these forecasts in our system. Campaign-level forecasts & historical keyword-level data are still available."
Here are those tweets:
@adsliaison Has something changed with the keyword planner? In the past, we would be able to see metrics associated with each keyword (including spend) when looking at forecasts, but now I'm only seeing the estimates by location. Curious why this has changed, or is this a bug?
— Ben Goldman (@bengoldman33) September 22, 2023
@adsliaison Wanted to follow up here. Is this an ongoing bug?
— Ben Goldman (@bengoldman33) October 4, 2023
Thanks @adsliaison! When you say campaign-level forecasts you just mean looking at the collective performance across all keywords that I entered based on the proposed targeting in the keyword planner, correct?
— Ben Goldman (@bengoldman33) October 5, 2023
Maybe I missed this news?
Did you use this data or you won't be missing it?
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