Google Search "Lives Affected" Box

Google Search "Lives Affected" Box For Horrific Events

When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled "lives affected." It was a box that showed the latest horror from that shooting.

I didn't want to cover it right away and I gave it some time but I wanted to document that Google has this new "Lives affected" box for events like this. The box is still there today, but I do assume it will go away soon.

Shalom Goodman, a news SEO, spotted it but folks like Glenn Gabe and Will Flannigan all noted as well that this is new.

Here is a screenshot for the query [louisville shooting]:

Here are some of the tweets about this sad feature Google has in its search results:

(SEO)

Google is showing a knowledge panel of "lives affected" on the right on desktop.

This seems to be new. pic.twitter.com/fzCeT7sa3g

— Shalom Goodman (@ShalomGood) April 11, 2023

I saw that yesterday as well. I don't think I've seen that before.

— Glenn Gabe (@glenngabe) April 11, 2023

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