Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, "You don't hoard anything when you make links nofollow." "It's a common SEO myth," he added.
Some feel they can control how Google passes your link equity throughout your site by using the nofollow link attribute. Some call it PageRank hoarding, some call it siloing, some call it PageRank sculpting, there are many names for it.
John is saying that it doesn't work that way. Previously he said internal PageRank sculpting is a waste of time.
Here are those tweets in context:
Taking things out of context is one of the most underrated SEO tactics.
— johnmu is not a chatbot yet 🐀 (@JohnMu) February 28, 2023
What kind of outbound nofollows?
— johnmu is not a chatbot yet 🐀 (@JohnMu) February 28, 2023
Why would you nofollow them? Are they paid links?
— johnmu is not a chatbot yet 🐀 (@JohnMu) March 1, 2023
Not paid links. But saw few blogs who have notA. Given dofollows to external links (any type of site){link hoarding}B. Internally linking their own blogs and pages.Does doing so affect authority for a site?— beingankyjain (@JainAnkit9) March 1, 2023
You don't hoard anything when you make links nofollow. It's a common SEO myth. On some sites, I suspect they just don't trust their writers to not sell links.
— johnmu is not a chatbot yet 🐀 (@JohnMu) March 1, 2023
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