Google Explore In Search Adds Local Results
Google Explore is that weird feature you get when you keep scrolling and scrolling through the search results. Then Google hits you with this explore feature to expand your query in a very visual way. Well, it seems like Google added local listings to the Google Explore section.
We've seen Google expand the explore feature in the past and maybe local was there but I am not sure.
Both Khushal Bherwani on Twitter and Glenn Gabe on Twitter both think the local aspect is newish.
Here is what Glenn Gabe shared, showing how a local listing is showing up in the Explore feature:
Here is a video cast from Khushal:
↗️ Google explore with business in different way , it's with overlay feature.
— Khushal Bherwani (@b4k_khushal) March 1, 2023
↗️ Notice first time.
↗️ Before covered as - Google Explore" Testing As The Dynamic SERP Feature via @rustybrick @glenngabe - https://t.co/pDTJHdwRy9
↗️ now with business profile with overlay pic.twitter.com/hNZ3vFSIM7
Here are more screens from Glenn:
Focus on Local? Nice catch by Khushal! When Google announced that Explore was rolling out, they focused on travel. But, I don't remember seeing something like this. The first result is a local carousel, that when tapped, opens each local listing. I can reproduce this as well. https://t.co/sKmr5GCJ8x
— Glenn Gabe (@glenngabe) March 1, 2023
Does anyone really even use Google Explore?
Forum discussion at Twitter
Content Source: seroundtable.com
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