John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, "These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don't know better."
John added that its "all made up and irrelevant."
Also, when asked if they should disavow links, John replied yesterday on Twitter, "Don't waste your time on it; do things that build up your site instead."
Here is the chain of tweets, so you see the context that John is replying to.
Ryan Jones does his rant:
I’m still shocked at how many seos regularly disavow links. Why? Unless you spammed them or have a manual action you’re probably doing more harm than good.
— Ryan Jones (@RyanJones) January 31, 2023
Here is the chain that follows:
There are no clear instructions from google's side that what kind of links we should disavow even Google created confusion on this by saying no need to disavow blogspot, shaddy links, adult site links.
— Saurabh Rawat (Tech SEO) (@SEOGuruJaipur) January 31, 2023
There are so many agencies that provide services to down competitors; they create backlinks for competitors such as comments, bookmarking, directory, and article submission on low quality sites. They are unnatural links, and google says that no need to worry them as well.
— Saurabh Rawat (Tech SEO) (@SEOGuruJaipur) January 31, 2023
Agencies know what kind of links hurt the website because they have been doing this for a long time. It's only hard to down for very trusted sites. Even some agencies provide a money back guarantee as well. They will provide you examples as well with proper insights.
— Saurabh Rawat (Tech SEO) (@SEOGuruJaipur) January 31, 2023
Pretty strong words from John, don't you think?
Here is the second part:
So I shouldn't disavow this obvious nonsense? lol pic.twitter.com/5wO0ssbzuy
— Rutledge Daugette (@TheRealRutledge) January 31, 2023
(I am the site owner haha)
It's just crazy to me, and extremely annoying, that some site is scraping our entire website's code and duplicating our pages.
I have it disavowed just because they're not links I want, but it's still annoying haha.— Rutledge Daugette (@TheRealRutledge) January 31, 2023
Thanks for posting on this issue. I think you should add my conclusion tweet as well that all this is claimed by an agency, not by me.I am not a native English speaker, not sure how people are taking this. I just tried to put some serious points here to help our SEO community.— Saurabh Rawat (Tech SEO) (@SEOGuruJaipur) February 1, 2023
One note:
Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, "That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there." I don't think he meant that fully based on what he said yesterday and previously?
But this is pretty strong language for not bothering with the disavow file.
Content Source: seroundtable.com
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