Google Search "Popular Next Steps" Option

Google is testing or has launched a new search refinement or expansion feature named "popular next steps." If Google thinks your original query will lead to a new query in your research cycle, Google may show you this "popular next steps" option.

This was spotted by Brian Freiesleben who posted a screenshot on Twitter:

He said clicking on the query will lead to a new search within Google, refined for that new query.

Khushal Bherwani was also able to trigger it for a similar query:

This is my first time seeing this “Popular next steps” button in SERPs ➡️

When clocked, it leads directly into a new SERP that G believes is relevant.

Anyone spotted this previously? pic.twitter.com/maMcqmx7VN

— Brian Freiesleben (@type_SEO) January 3, 2023

Content Source: seroundtable.com