SEO intelligence uses AI to determine the future of your search by helping you:
1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
2. Learn & Observe Decisions Search Engines Make
3. Conduct Truly Accurate Competitive Research With AI
4. Measure Total Link Value
5. Measure & Evaluate Keyword Link Value
6. Determine Real E-A-T Scores
7. Establish Topic Authority
8. Identify Keyword Stuffing
What Is SEO Intelligence?
SEO intelligence uses Artificial Intelligence (AI) to help guide search engine optimization for better rankings and organic traffic by assisting with:
- Keyword research.
- SERP analysis.
- Content writing.
- Optimization, and more.
The most successful SEO professionals prioritize testing new tools to find exciting new intelligence features that boost your search engine optimization.
1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
With AI, you can immediately predict SEO rankings, months before those changes show up in their rank trackers.
By creating an SEO testing platform, or predictive model, based on real algorithmic data.
Users can immediately see the effect of even the smallest optimization, leading to a deeper understanding of how each SERP is calculated.
2. Learn & Observe Decisions Search Engines Make
Wondering why a competitor’s page is ranking higher than yours?
Need to explain to clients why Google is shaking things up again?
Using AI, you will be able to quickly and accurately get the SEO analysis you are looking for.
3. Conduct Truly Accurate Competitive Research With AI
Here, you’ll be able to pay attention to key comparison details, such as:
- Elements of your competitor’s content.
- Your competitors’ internal page links and backlinks, sorted by either link flow distribution, anchor text distribution, or both.
- Keywords with high search volume or transaction value.
- Your competitor’s top-performing pages.
Looking at your competition will guide you on how to improve your site. Competitor comparisons save time, money, and resources when taking over market share in search.
4. Measure Total Link Value
The links on your pages are an essential part of gaining traffic to your site, specifically the number of links and the links’ authority.
The types of links on your page can significantly affect the value and ranking authority from one page to another. Measuring links is the most straightforward method of determining a site’s backlink value.
When viewing your total link value, here are things to consider:
- Is the link relevant?
- Is the linking site authoritative?
- Is the link followed?
- Where is the link on the page?
- How many links are on the page?
- Is the link reciprocal?
- Does this link share anchor text with another link?
You should always be intentional with your linking. Remember:
- Cluttered and excessive links are unlikely to create a seamless user experience, and oversaturation devalues links.
- When placing your links, consider the visitor’s intent and how to help them achieve their goals.
- Links from trusted sites that have built up their authority pass more link equity than links from brand-new sites just starting.
- Links at the bottom of a page do not hold as much weight or authority in Google’s eyes.
- Links that are reciprocal do not pass as much link flow as links that are not.
- Links that appear on every page, and share anchor text and target, do not pass as much link flow as those that appear uniquely.
If you link to a restaurant business’s grand opening from an article about where to trade in your car, the link is irrelevant. Google will note this, and your SEO link software should, too. Irrelevant links do not provide authority or value.
5. Measure & Evaluate Keyword Link Valu
SEO tools can help you find your highest-ranking keywords. Vary your anchor text distribution using your primary and secondary anchor texts.
Link variance performs better on search results both for primary and secondary keywords. The goal is to rank specific keywords while focusing your anchor text distribution on the right landing pages.
6. Determine Real E-A-T Scores
E-A-T stands for Expertise, Authority, and Trust. According to Google, E-A-T is one of the most important factors when considering a website’s overall Page Quality Rating.
Google states you need these things to be trustworthy and have authority:
- A satisfying amount of high-quality content, including a descriptive or helpful title.
- Satisfying website information and/or information about who handles the website. For example, an ecommerce site should have satisfied customer service information.
- Maintaining a positive website reputation across the internet.
7. Establish Topic Authority
Imagine being able to submit every change to Google to see what would happen.
8. Identify Keyword Stuffing
Topic clusters are a distillation of keywords, and keywords are essential for SEO.
But stuffing your copy with an overkill of keywords gives the impression that you focus on rankings rather than readers – and search engines notice.
Instead, Google wants to see intentional content that adds value to its readers. That is why Google frowns on pages that stuff their keywords.
Instead, focus on responsible keyword SEO optimization.
Using two to five keywords on a page is a safe number to stick with for your SEO.
Instead of using the same keyword repeatedly on your site, find related topics for each keyword to prevent the overuse of one keyword and build a topic cluster.
Google rewards sites with focused topic clusters, and sites that use them will usually have more dense content if there are a variety of keywords and related topics on a page.
Conclusion
In conclusion, manipulating search rankings with repeated words or phrases will only cause a site to rank lower in Google’s search results.
Make your life simpler and let Market Brew take your keyword optimization to the next level with our software.
Content Source: searchenginejournal.com
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