Overview
Free listings allow customers to see product results from your store across Google, such as on the Shopping tab, YouTube, Google Search (.com), Google Images, and Google Lens. Just as we don't charge websites to be part of the Google Search index in order to organize and display relevant information, participating retailers are also eligible to have their product information organized and displayed for free across Google.
Eligibility
To be eligible for free listings, make sure that you do the following:
Required
Note: Your products aren’t guaranteed to show across Google, as we rely on the data you provide to us to then match what customers might be searching for.
- Follow the Google policies for showing products in free listings.
- Follow the Google Shopping ads policies.
- Add your return policy information to your website to show information about returns in your free listings. Your return policy may determine whether or not a customer decides to purchase a product.
- We also recommend adding your return policy in Merchant Center.
- Add a link to your shipping policy in your Merchant Center account to give customers access to important information about shipping rates and times for the products they may want to purchase.
Recommended
It’s important to keep your account up to date and provide high-quality information so that your customers have a positive experience, as these can affect your eligibility for free listings.
- Follow the SEO guidelines to improve the visibility of your website on Google and to provide a good shopper experience.
- If applicable, link your Merchant Center account with a third-party platform.
- If applicable, link your Merchant Center account to your existing Business Profile.
- Improve your eligibility for seller ratings by opting in to Google Customer Reviews or other third-party review services.
- Match your product data in your Merchant Center feed with your website to ensure customers see the same information, such as prices, across both.
Submit your product data
New accounts
When you’re creating a new Merchant Center account, you can sign up for free listings when submitting your product data.
Existing accounts
If you have an existing Merchant Center account with product data already uploaded, you may already be opted into free listings. You can confirm by checking the destination setting of the feeds in your Merchant Center account:
- Sign into your Merchant Center account.
- Click Products in the main left navigation menu.
- Click Feeds to see settings for your different feeds.
- If your feed is opted into free listings: You'll see "Free listings" under the “Destination” column.
- If your feed is not opted into free listings: Select the feed, then select Settings. Under “Destinations”, select the box next to “Free listings”.
Partners
If your account was created through a partner, then your product data was submitted to Merchant Center using the Content API. Any changes that need to happen with your product data will need to be done through your partner portal or discussed with your partner.
To maximize your potential for exposure in free listings, it’s recommended that you submit your entire inventory in your product data feed.
Other ways your product data is used in free listings
- Data from your website: Content on your website that’s been crawled and is related to retail may also be shown in listings and product annotations for free across Google surfaces. This can occur even if the information hasn’t been marked up using schema.org or submitted through Merchant Center. This is done to ensure that people see a wide variety of products from a broad group of retailers when they search for information on Google. You can control how your product information appears and opt out at any time by implementing crawl and indexing controls.
- Data from Merchant Center: Google may still use and display certain product feed data you submit (for example, titles and images) as described in the Merchant Center terms of service, to improve Google’s services.
Provide the required product attributes
The product information you submit using these attributes is our foundation for creating free listings for your products. You can reference the "Diagnostics" section under the "Products" tab in your Merchant Center account to identify any issues with the product data you submit.
Content Source: support.google.com
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