Are we officially saying goodbye to Twitter? It depends on who you ask
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-Paul Gosselaar for our cover image inspiration.
And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by choice or not. Thousands of people losing their jobs isn’t a laughing matter and in no way am I making light of it.
How we got here
Elon Musk posted eight tweets today, which is surprising for someone who should be busy running a company (into the ground).
But his latest round of changes is an undoing of one of his earliest acts as new CEO, which was to ban Kathy Griffin and others for poking fun at his leadership.
New Twitter policy is freedom of speech, but not freedom of reach.
— Elon Musk (@elonmusk) November 18, 2022
Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter.
You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.
But the week started with Musk sending out an (encrypted?) email to all staffers informing them that they will be fired unless they work at an “extremely hardcore” rate to build “Twitter 2.0”.
The result?
What I’m hearing from Twitter employees; It looks like roughly 75% of the remaining 3,700ish Twitter employees have not opted to stay after the “hardcore” email.
— Kylie Robison (@kyliebytes) November 17, 2022
Even though the deadline has passed, everyone still has access to their systems.
Shortly after the email went out, Twitter announced that they were locking their doors (some say they’ll reopen on November 21). All remaining employees were informed that their badge access had been revoked.
This was the scene at Twitter HQ last night:NEW: Twitter just alerted employees that effective immediately, all office buildings are temporarily closed and badge access is suspended. No details given as to why.
— Zoë Schiffer (@ZoeSchiffer) November 17, 2022
And Musk tweeted:Twitter's San Francisco headquarters has gone hardcore tonight. #TwitterTakeover pic.twitter.com/DoG5pDD4AD
— Muskrat McRatfu*ker needs to resign as CEO (@christoq) November 18, 2022
And … we just hit another all-time high in Twitter usage lol — Elon Musk (@elonmusk) November 18, 2022, He does know people love watching a train wreck, right?
Either way it seems like conversations are flowing, opinions are flying, and engagement is through the roof.
It’s no wonder that so many people think this is the end for Twitter. Even Musk is joining in on the …er, fun?
— Elon Musk (@elonmusk) November 18, 2022
Let this sink in.
Musk started his first day on the job by firing top executives, including the CEO, Parag Agrawal. Soon after, several others followed suit. Let’s look at who’s gone:
- CEO Parag Agrawal
- Chief Financial Officer Ned Segal
- Head of legal policy, trust and safety, Vijaya Gadde
- General Counsel Sean Edgett
- Chief Information Security Officer Rinki Sethi
- Head of Security Peiter Zatko
- Chief customer officer, Sarah Personette
- Chief people and diversity officer, Dalana Brand
- Chief marketing officer, Leslie Berland
- General manager of consumer and revenue product, Jay Sullivan
- General manager for core technologies, Nick Caldwell
- Chief accounting officer, Robert Kaiden
- VP of global client solutions, Jean-Philippe Maheu
- Head of International Communications, Julie Steele
- Head of Trust and Safety, Yoel Roth
- The global head of social and editorial
- The director of ML ethics, transparency, and accountability
- Chief information security officer
- Managing director of Twitter Studio
- Head of location strategy
Those who haven’t been fired are choosing to quit on their own terms.
The reasons? Peter Clowes helps explain why some are choosing not to follow Musk:
Why I left @twitter or rather why I did not sign up for “extremely hardcore” Twitter 2.0
— Peter Clowes (@peterclowes) November 18, 2022
🧵
So, is Twitter done?
It is difficult to believe that Musk would spend $44 billion on the platform just to watch it all burn in a matter of weeks. But I also think he underestimated how much the staff would endure. With all of the conflicting information out there, it’s hard to know what to believe. We’ll try to keep this page updated with the latest information as it’s coming out.loving how clear it is none of us understand what it takes for a website to actually break
— steph mccann (@steph_mcca) November 18, 2022
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