Google Local Rankings
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant, but it is nice to see a case study looking at these in isolation.
One of her clients paused asking for reviews and noticed that their local rankings started to go down. So they had the client ask for reviews again, thus getting more recent reviews and with that, rankings in the Google local results, began to pick up.
Content Source: seroundtable.com
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