Google Ads Disapproved For Using The Word "Get"

Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word "get" in the ad text and extension. It turned out it was a bug, a weird bug, that Ginny Marvin, Google's Ads Liasion, said is being investigated.

Here is a screenshot from one of the many complaints about this:

Here are some embeds from tweets about this:

Me Too @GoogleAds #ppcchat
Ads & assets disproved which contains "get". https://t.co/qaTSOay4jh pic.twitter.com/eLUWcny7iN

— Govind Singh 🚀 (@mr_govindsingh) November 9, 2022

OK PPC experts, since when is "get" an unapproved substance? Have you also received one of these emails from Google recently? #ppc #ppcchat #googleads @GoogleAds pic.twitter.com/MyIpLgUU2k

— Bill Hartzer (@bhartzer) November 9, 2022

@adsliaison Can you guys please remove "get" from the Unapproved Substances list? I'm getting emails from multiple clients and seeing disapprovals all over because this is a very common word. cc @GoogleAds #ppcchat

— Robert Brady (@robert_brady) November 9, 2022

Here is how Google responded throughout the day yesterday:

@adsliaison any update regarding this ?

— Govind Singh 🚀 (@mr_govindsingh) November 9, 2022

Funny, at least for me to report about, I assume it is not too funny for those managing Google Ads.

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