In less than about 42 hours, Google has fully rolled out the last spam update - the Google October 2022 spam update. The update began on October 19, 2022, at about 11 am ET and was completed on October 21, 2022, at about 5 am ET.
That was quick, the previous spam update in November 2021 took 8 days to roll out but some previous spam updates were rolled out within 24 hours of launching.
The impact seems pretty big for those hit by this update, but the net was not widespread. Meaning, I don't see a ton of complaints in the SEO community and the automated tracking tools are not showing huge volatility - not yet at least.
Google October 2022 Spam Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google October 2022 Spam Update
- Launched: October 19, 2022 at around 11 am ET
- Rollout: Completed on October 21, 2022 at around 5 am ET
- Targets: It improves Google's spam detection techniques, Google said "sites that violate our policies may rank lower in results or not appear in results at all."
- Penalty: It penalizes spam techniques that are against Google's spam policies.
- Global: This is a global update impacting all regions and languages.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
- Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
- Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.
Previous Google Spam Updates:
- October 19, 2022: Released the October 2022 spam update. The rollout was complete as of October 21, 2022.
- November 3, 2021: Released the November 2021 spam update. The rollout was complete as of November 11, 2021 and seemed significant.
- July 26, 2021: Released the July 2021 link spam update. The rollout was complete as of August 24, 2021.
- June 28, 2021: Released the second part of the June 2021 spam update. The rollout was completed later that same day.
- June 23, 2021: Released the first part of the June 2021 spam update. The rollout was completed later that same
Content Source: seroundtable.com
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