Elon Musk completes purchase of Twitter. Fires CEO & CFO and promises a more open platform
It’s being reported that Elon Musk has completed his purchase of Twitter and immediately fired the CEO, CFO as well as the executive in charge of legal, policy and trust.
Musk fired the CEO of Twitter, Parag Agrawal, the CFO Ned Segal and the general counsel and the head of legal, policy, and trust Vijaya Gadde (@vijaya).
Vijaya Gadde was in charge of making Twitter safe for users, working to remove hateful speech and misinformation. She was also the executive who played a key role in banning ex-president Donald Trump.
It is also reported that the CEO and CFO were fired and escorted out of the Twitter headquarters.
Elon Musk Message to Twitter Advertisers
Musk tweeted an open letter to advertisers, seeking to explain what the future of advertising on Twitter will look like.
The message was vague on details and focused on aspirations for the kind of advertising he’d like to see.
He tweeted:
I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you.
For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs.
Low relevancy ads are spam, but highly relevant ads are actually content!
Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you.
Let us build something extraordinary together.
Elon Musk Explains Reason for Buying Twitter
In his open letter to advertisers, he also outlined a vision for a social platform for all sides of issues, expressing the hope that Twitter can help them engage in debates in a “healthy manner.”
He wrote:
The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.
There is currently great danger that social media will splinter into far-right wing and far left-wing echo chambers that generate more hate and divide our society.
In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but in doing so the opportunity for dialogue is lost.
What Will Become of Twitter?
Firing the general counsel who was in charge of moderating the speech at Twitter is a bold move.
It remains to be seen what the advertising landscape will look like now that the person in charge of removing hate speech and misinformation is gone.
Advertisers generally don’t like to have their brands juxtaposed next to toxic tweets.
As for those who use Twitter, many on Twitter were already celebrating the lifting of what they feel were oppressive restraints on their free speech.
Content Source: searchenginejournal.com
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